For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...

The latest campaign video from Jaguar has received a fair bit of criticism from netizens, including Elon Musk.

A ‘NEW’ classic Jaguar has been unveiled with a roaring petrol engine – just days after the British firm’s controversial ...

The rebrand, which includes a new logo, is slated to launch Dec. 2 during Miami Art Week, when the company will unveil a new ...

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the biggest change in its 102-year old history, released a new logo and a so-called ...

The business deserves much of the ridicule the rebrand has earned them, but it also deserves a fair hearing when their new ...

Jaguar’s Managing Director Rawdon Glover says the intended message of the campaign had been lost, and also denied that it was ...

The ad, released earlier on November 19, featured models in bright outfits but no vehicles. As a result, it received a lot of ...

Leading adland figures have shared their thoughts on the bold Jaguar rebrand, and how it has gotten everyone talking about ...

Jaguar’s bold rebrand introduces a new logo and marketing strategy—but critics question if the automaker is losing sight of ...

The Jag launch has at least achieved one thing – it’s got people talking about automotive advertising again. Here we dip into ...