The Cheeto itself was housed in a small plastic container — “It sort of looked like a travel-size Q-Tip case,” Mr. Tkacsik said — and the three-inch cheesy treat even had a name ...

There's a new contender for the world's most expensive crunchy snack.A Pokémon-shaped Flamin' Hot Cheeto nicknamed "Cheetozard" has sold for $87,840 to an unnamed buyer, the Goldin auction house ...