Bic's new pens for women spark laughter and criticism, raising questions about marketing strategies.

BIC pens are a household name around the world, and millions are sold every year. But have you ever wondered how the world’s best-selling pen is made? In this video, we take you behind the ...

If unicorn horns were pens, they would look like Bic for Her and they would still be mercilessly mocked by hilariously snarky Amazon reviewers.

The daughter-in-law of founder Marcel Bich, who perfected the ballpoint pen and launched French company Société Bic in 1945, has allegedly threatened to sue her sons.

National ballpoint pen day National ballpoint pen day: The incredible rise of BIC and its global legacy BIC, founded in France but now a worldwide giant, produces the world’s best-selling pen ...

The cost of two other popular school supplies — Sharpies and Elmer’s Glue — are up nearly 55% and 30% respectively in 2022. Mandelbaum said shoppers are paying 12% more for BIC pens, too.

“The reason that some BIC pens have a hole in their cap is to prevent the cap from completely obstructing the airway if accidentally inhaled,” the company stated.

Pop open a fresh box of Bic Cristals and you’ll come face to face with a bunch of holes. As an everyday function, that hole in the pen cap equalizes pressure so that uncapping and capping the pen ...

A law professor shared on Twitter the pieces of an ingenious cheating system involving pens used by one of her students, which the professor said was like a work of art.

BIC pushed into digital in 2020 with the acquisition of Rocketbook, a maker of affordable “smart” notebooks. Not surprisingly, Bich still believes in the power of the pen.

In its latest campaign with VML, Bic used AI to reproduce William Shakespeare’s ‘Romeo and Juliet’ with the Cristal pen that turned 75 this year.