“The coquette fashion trend is Gen Z’s take on flirty, soft, hyper-feminine style which references the Victorian Regency era." She names whimsical staples like milkmaid tops, baby doll ...

Frilly, hyper-feminine and cute with bows everywhere, coquette style is increasingly popular. As an aesthetic, is it a problematic trend – or fun and empowering? In 2024, makeup is coquette ...