Before his arrest Wednesday, Paul Steed was a respected sugar market expert for a subsidiary of famed candymaker Mars Inc. He ...
The confectionery giant’s chief brand officer, Rankin Carroll, reveals how Twix is shifting from division to abundance – and ...
Two sweet treats, according to Twix. The Mars brand is leaning into its two-bar design with a new global brand platform, "Two ...
Feastables, founded by YouTuber MrBeast, gains OU Kosher certification and begins global rollout of certified chocolate ...
The $70 million effort acknowledges young consumers are sick of polarization and capitalizes on the growing fondness for maximalism.
Twix introduces its new global brand platform, ‘Two is more than one’. In a nod to the brand’s unique two bar design, it ...
Consumers have developed a taste for fresh brands, such as Chocolonely chocolate bars, Poppi soda, and Lesser Evil popcorn.
Stay ahead with the latest confectionery NPDs from Cadbury, Snickers, Ferrero, Hi-Chew and Fazer – from flavour innovation to functional ingredients and seasonal strategy.
SNICKERS has always been the go-to hunger bar that sorts you out when you're not yourself. Now, it’s taking hunger satisfaction to a whole new level with the launch of its indulgent innovation: the ...
Which? also found that at Tesco, a Twix white chocolate Easter egg had risen from £5 to £6 and reduced in size from 316g to ...
A MAJOR supermarket has cut Cadbury Easter egg prices to 98p as shops battle in new price war. Asda has slashed the price of ...
The launch of Snickers Pecan at Circle K stores has driven high incremental sales and contributed sig­nificantly to category ...