Exclusive: Top execs explain Apple’s chip philosophy: ‘We are not a merchant silicon company, trying to leave nothing on the table’
No other platform can touch our power performance per watt. That’s the tangible benefit to users,’ Tom Boger, Vice President ...
The Evolution Of iMac: How Apple's Popular Desktop Has Transformed From 1998 To Now
The introduction of the iMac was a critical turning point for Apple. Here is how the iconic desktop has evolved over two ...
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Apple silicon speed test: Every iPhone, iPad, and Mac processor compared
Boom goes the benchmarks! Let's take a look at the current processors in the iPhone, iPad, and Mac lineup to see how each ...
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The incredible M4 Macs create Apple’s biggest challenge yet
The recent M4 Mac release shows that a simple chip upgrade isn't going to be enough to make users invest in a new Mac.
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Apple iPhone 17 Rumors: Everything We Know So Far
A top Apple exec says the 2025 iPhone launch will be its 'most ambitious' to date. With 15+ years of covering the iPhone ...
Here’s Apple’s full computer lineup now that M4 Macs have been released
The M4 Max variation starts at $3,199 with 36GB of RAM and 1TB of storage. Apple just released the new M4 iMac. With slightly different colors from the M1 revamp, this computer looks better than ever ...