In a planned rebrand, OpenAI considers using a big O to symbolize the future of AI tech. It may be a minimalist step too far.

We intentionally designed a system, aptly named ‘Grassroots to Government,’ that ensures the brand resonates with our breadth ...

When Harley-Davidson started out in the early 20th century, it didn't have any logo at all. Since then, it's had dozens. Here ...

The Boeing logo is pictured at the Boeing Renton Factory in Renton, Washington on March 12, 2019. (JASON REDMOND/AFP via ...

Happy 25th Anniversary to the Toyota Highlander! To mark the milestone, Toyota is introducing a special model: the 2025 ...

I drove the 2024 Mercedes-Benz E450 4Matic sedan and was impressed by its mild-hybrid engine, refined cabin, and immersive ...

Instagram is introducing separate teen accounts for those under 18 as it tries to make the platform safer for children amid ...

"This can't be the end of deep ocean exploration," Guillermo Sohnlein declared, during week two of the U.S. Coast Guard ...

General Motors is recalling more than 449,000 of its SUVs and pickup trucks because the electronic brake control module ...

Nearly 200 chemicals connected to breast cancer are used in the making of food packaging and plastic tableware, and dozens of ...

Many innovations in the mining and construction sectors are either aimed at improving safety or boosting efficiency. For New ...

The Air Force is gearing up to bring back the historically troubled Osprey aircraft for fleet-wide deployment, despite ...