Sales of Logan Paul and KSI’s PRIME are reportedly down almost 50% compared to last year, despite the company ramping up ...

When YouTubers Logan Paul and KSI launched the Prime brand in 2022, demand was so high that a secondary black market formed among UK school children. But the buzz didn't last.

Barcelona to use PRIME as drinks sponsor; Gatorade to be replaced; YouTubers Logan Paul & KSI own PRIME; WHAT HAPPENED?

Prime, the energy drink brand backed by Logan Paul and KSI, suffered a dramatic fall in its UK sales in 2024, it has been revealed.

The Logan Paul and KSI sports beverage brand Prime Hydration, which is owned by Louisville-based Congo Brands, is facing a class action lawsuit.

The star quarterback for the Kansas City Chiefs has signed on as a spokesperson for Prime, the beverage and energy drink brand founded by social media stars and boxers Logan Paul and KSI. Mahomes ...

Inspired by the success of the likes of KSI and Logan Paul’s PRIME and Mr Beast’s Feastables, Project 30 Ventures will back talent looking to launch their own consumer products.

Adin Ross’ reaction to Logan Paul and KSI’s new Prime drink flavors is going viral. Around the 30-minute mark of his Kick stream on Thursday, the 24-year-old gave his followers a non-sponsored ...

Ahead of his fight with KSI, Danis suggested that Logan Paul, who co-owns the Prime drink brand with KSI, felt upset about the matchup.

Now, in the most YouTuber-turned-boxer-turned-business-mogul move possible, Prime co-founder Logan Paul has challenged the sports star to a boxing match to settle the legal woes.

Inspired by the success of the likes of KSI and Logan Paul’s PRIME and Mr Beast’s Feastables, Project 30 Ventures will back talent looking to launch their own consumer products.