Keeping its innovation pipeline ongoing in India, PepsiCo has launched Lay’s ‘Sizzlin Hot’ to benefit from the Indian audience’s strong affinity towards spicy-hot snack offerings.

Lay’s has unveiled a new TVC campaign to introduce Lay’s Sizzlin’ Hot – a part of Lay’s Flamin’ Hot. Featuring brand ambassador Ranbir Kapoor and actress Radhika Madan, the campaign ...