Jordan Brand CMO Caitlin Sargent sees the NBA All-Star Game as a key event for building culture and community, and honoring ...

The bold black and red colorway adds to its timeless appeal, making it a must-have for collectors and fans alike. Retailing ...

Interview with Jordan Brand executives about the development of "40 Years of Greatness" campaign and the company's plans for ...

More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim ...

The weekend will also include the Nike EYBL at the Future Game experience to showcase the country’s hottest young talent in ...

The NBA All-Star Weekend is a cultural event that brings the global sports, fashion, and entertainment industry together.

For the first time in his career, Orlando Magic forward Paolo Banchero will soon have a sneaker with his logo publicly ...

Jordan Brand is celebrating Paolo Banchero’s journey from Seattle to the NBA with a special Player Edition of the Heir Series basketball shoe.

Just as the campaign crosses borders, it also highlights how the Air Jordan has transcended basketball. Artists accepting awards at the GRAMMYs coincided with the airing of the brand's new anthem ...

Jordan Brand is teaming up with NBA star Paolo Banchero to release a special edition of Paolo Banchero x Jordan Heir “Seattle ...

The UCLA Basketball team unveiled their newest PE sneakers in the form of an Air Jordan 4. Check our Sneakers news for more ...

The famed Michael Jordan net worth continues to grow. This is thanks to Nba earnings earnings, business ventures & ...