Colgate has partnered with South Korean singer and actress IU to promote its "optic white purple" toothpaste, tapping into the global reach and influence of the K-pop star.

Together with Nvidia, Microsoft, and Accenture Song, Nestlé uses digital twins, AI, and more to empower tech-forward marketing strategies.

A busy August schedule of creator economy gatherings across the U.S. and Europe only means that September will continue the momentum with another wave of industry-focused conferences and summits.

Ride-hailing app company Curb Mobility is bringing TikTok's user-generated content to Taxi TV, its network of more than ...

Creators aren’t just delivering social posts. They are the connective tissue across screens, ad formats, shopping behavior ...

Universal Robina Corporation (URC) is stepping up its regional ambitions with the appointment of Karen Ong as its new chief marketing officer, signalling a renewed focus on brand strength and ...

5. Content for Engagement One of the most effective uses of content is to spark a discussion. Questions, surveys, “this or that,” and quizzes are all good options for what to make.

Olivier joined IO Interactive as Chief Marketing Officer in 2023, bringing with him over 20 years of experience across gaming, consumer electronics, and entertainment. Since then, he has played a ...

YouTube is updating its monetization policies to target mass-produced and repetitious content. Here's you need to know.