Colgate has partnered with South Korean singer and actress IU to promote its "optic white purple" toothpaste, tapping into the global reach and influence of the K-pop star.

Together with Nvidia, Microsoft, and Accenture Song, Nestlé uses digital twins, AI, and more to empower tech-forward marketing strategies.

A busy August schedule of creator economy gatherings across the U.S. and Europe only means that September will continue the momentum with another wave of industry-focused conferences and summits.

Your content should be a lot more than just a hook to reel in new customers—it should be something customers can trust and ...

True personalization starts with behavior, not labels. B2Me marketing brings emotional context back into digital strategy.

Ride-hailing app company Curb Mobility is bringing TikTok's user-generated content to Taxi TV, its network of more than ...