Colgate has partnered with South Korean singer and actress IU to promote its "optic white purple" toothpaste, tapping into the global reach and influence of the K-pop star.

Together with Nvidia, Microsoft, and Accenture Song, Nestlé uses digital twins, AI, and more to empower tech-forward marketing strategies.

ROXi is powered by FastStream, the award-winning interactive TV platform technology from FastStream Interactive, which leverages NextGen TV (ATSC 3.0), the next-generation broadcast TV standard.

A busy August schedule of creator economy gatherings across the U.S. and Europe only means that September will continue the momentum with another wave of industry-focused conferences and summits.

Daré Bioscience has started a consumer awareness campaign to lay the foundations for the launch of its female sexual arousal drug, rolling out video and interactive content on a women’s health app.

Your content should be a lot more than just a hook to reel in new customers—it should be something customers can trust and ...

True personalization starts with behavior, not labels. B2Me marketing brings emotional context back into digital strategy.