Behind that journey is a web of interactive marketing: the platforms, content, and emails already built to attract clients and guide them toward the next step of their engagement. Interactive ...

"Content marketing is becoming less about the words you put on a page, and more about the experiences you create for the consumer," according to William Comcowich, CEO of CyberAlert. That's where ...

Over the past decade, understanding the conceptual and strategic ramifications of integrated marketing communication (IMC) has become an increasingly important topic in both the academic and ...

The anticipation is finally over as the curtains rise to unveil the finalists for MARKETING-INTERACTIVE's MARKies ... these days given the amount of content that consumers watch and scroll ...

Fort Lauderdale, Florida - FORT LAUDERDALE, FLORIDA — Blue Interactive Agency, a leading digital marketing company in Fort ...

The app incorporates editorial content, videos and interactive features to tell the stories of ... said Terry Macko, senior vice president of marketing and communications at WWF, Washington. ?WWF ...

The Delhi-based brand agency has won top honours for its creative campaigns and storytelling in three different categories.