Rock music history is riddled with iconic guitars ... together from cut-up polaroids of Fender Jaguar and Mustang guitars, ...

Narrator: In the span of over 70 years, Fender has become a household name to musicians all around the world. Here's how they make their iconic electric guitars. The process starts with wood ...

The American Ultra II series is built in Fender's iconic California factory where guitars are meticulously crafted using a blend of time-honored techniques and state-of-the-art CNC technology ...

Regardless of the reasons, swamp ash is woven into Fender's DNA, and the history of electric guitars in general. But Norvell said now it's about finding the next generation of woods. "The guitar ...

Tom Cochrane sang Life is a Highway, but Fender’s new acoustic guitars are designed to be taken on the road. The new Highway Series are acoustic guitars with the gigging musician in mind.

The collection includes: Squier® Limited Edition Hello Kitty® Stratocaster®: A globally available, glossy guitar in pink or ...

Fender has unveiled a new line celebrating Hello Kitty's 50th anniversary, including a Stratocaster, gear, and apparel.

Fender has lifted the curtain on its all-new American Ultra II family of electric guitars and bass guitars, which the firm has badged “the most advanced guitar series in the brand’s history”.

Earlier this year Fender celebrated the seventieth anniversary of the iconic Stratocaster guitar, a part of music history that has been associated with everyone from Jimi Hendrix and Eric Clapton ...

The Debut of American Ultra II Represents the Pinnacle of Modern Guitar Innovation, Featuring the Best in Performance, Craftsmanship and Design At a time when projections indicate the electric ...