Frito-Lay unveiled a campaign for its Flamin’ Hot line of spicy chips that riffs on romantic affairs and includes a branded phone giveaway, according to a press release. The marketer has partnered ...
PLANO, Texas, June 27 /PRNewswire-FirstCall/ -- Frito-Lay North America today announced that Jaya Kumar is being named Chief Marketing Officer for FLNA, and will ...
A former PepsiCo executive is suing Frito-Lay, claiming the company launched a “smear campaign” against him after they claimed he didn't invent Cheetos’ popular Flamin' Hot flavor. Richard Montañez — ...
Frito-Lay North America has a new chief marketing officer, who was named right on the heels of the company naming a new chief executive officer. The new CMO, Jaya Kumar, was named to his post ...
A small batch of Frito-Lay chips was recalled in late March over an undeclared allergen. The American food company issued a voluntary recall last month for about 1,300 bags of Tostitos Cantina ...
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