Buc-ee’s, the travel center and gas station known for its iconic beaver mascot and expansive stores, is suing a Misouri ...

Data centers don't usually invest in high-design logos. With a new rebrand from JKR, Centersquare is changing that trend.

The Jaguar car brand faced renewed backlash over its “woke" modernist direction after designs for a new pink all-electric ...

Mars has responded to comparisons between the new men’s Six Nations branding and its famous chocolate bar’s logo by ...

The new Guinness Men’s Six Nations brand results from a rigorous piece of research where fans, players and stakeholders were ...

The New York Sirens get a new official name, home turf, and logo as they get ready for the upcoming season in the ...

The San Jose State women's volleyball transgender scandal will come to a head in Las Vegas for the Mountain West Tournament; ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

It’s a whole new era for the Salt Lake Bees as they prepare for their move to South Jordan where they will play in their ...

The National Retail Federation projected that potential tariffs could cost American consumers between $46 billion and $78 ...

Penn State has won a closely watched trademark fight over an online retailer’s use of its vintage sports logos and images. A ...