The New York Sirens get a new official name, home turf, and logo as they get ready for the upcoming season in the ...

The Salt Lake Bees have spiffed up their look ahead of the team's move to the new Daybreak stadium next season.

The Washington Commanders, currently facing a three-game losing streak and struggling to maintain playoff hopes, are now at ...

The Jaguar Land Rover managing director is defending the British luxury car company after its recent rebranding spurred ...

NASCAR's new restrictions on Craftsman Truck Series teams are reportedly unpopular with both the teams and fans.

The Commanders are reportedly reconsidering their past, bringing back the controversial logo in a limited capacity. Here’s why it’s making waves.

The San Jose State women's volleyball transgender scandal will come to a head in Las Vegas for the Mountain West Tournament; ...

Steph Curry's newest UA Curry 12 is now available! Check our Sneakers news for more upcoming releases and breaking content!

Enter branding agency Jones Knowles Ritchie (JKR), who worked closely with the RSPCA to develop a new identity for the ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

TAG Heuer – the renowned Swiss Luxury watchmaker and motorsports sponsorship pioneer – has renewed its longstanding, ...

Utah Prep got the top basketball recruit in the country — and then fell behind on its bills. Here's what the southern Utah ...