Relo Metrics, a leading AI-driven sponsorship, data, and analytics platform for real-time data-driven decisions, today ...

Bobby Weir, one of the founding members of the legendary band Grateful Dead, admitted that he's looking forward to dying, ...

It is another year chock-full of watch exhibitions and events, where industry professionals and collectors as well as ...

As the engines roared to life at the Shanghai International Circuit, the thrill reached a fever pitch. Zhou Guanyu, the reserve driver for the Ferrari-HP team and local hero, received a rousing ...

Since the explosion of Formula 1 into modern culture, fashion and beauty brands have been partnering with drivers, teams and ...

Now that the thrum and whine of the cars have gone silent, the drivers with their entourages have long since jetted off to ...

LVMH)’s involvement with the Olympic Games and Formula 1. The report also touches on the potential for the European luxury industry to increase production in the USA, citing Louis Vuitton’s Texas ...

Furthermore, brands are seeking to avoid cultural missteps in marketing by engaging in universally recognized sponsorships, like LVMH’s involvement with the Olympic Games and Formula 1.

LONDON — Sportswear diffusion line EA7 Emporio Armani has teamed up with padel club Rocket Padel as its official apparel ...

Brice Tchaplyguine, the man at the helm of TAG Heuer Southeast Asia, South Korea and Australia, tells StarChrono how the watch brand's motorsports heritage helps it stand out.

For decades, Cloudy Bay Vineyards has been nearly synonymous with New Zealand sauvignon blanc. The winery helped define the category with its first sauvignon blanc vintage in 1985, setting a benchmark ...

Sport is now a prime target for luxury brands and if they play it right there’s a multi-billion dollar prize waiting for them ...