The heritage of the American Ultra family has always been deeply rooted in advanced guitar ... like the sports car versions, ...

“We refer to it as the “sports car” of the Fender lineup, it’s designed to push boundaries and redefine what a Fender guitar can be, catering to both traditionalists and those exploring ...

Fender reintroduces the Hello Kitty Stratocaster for its 50th anniversary, blending iconic style with legendary sound.

Tom Cochrane sang Life is a Highway, but Fender’s new acoustic guitars are designed to be taken on the road. The new Highway Series are acoustic guitars with the gigging musician in mind.

Fender’s EVP of product design ... “Amethyst looks like a sports-car color and goes with the contemporary vibe this guitar symbolizes. We offer it only in Amethyst because it’s very involved ...

Narrator: In the span of over 70 years, Fender has become a household name to musicians all around the world. Here's how they make their iconic electric guitars. The process starts with wood ...

Described by Fender as “sports car versions” of its classic ... “And I always thought, 'Oh, that's what an electric guitar looked like.' It burned into my mind.” John 5's Tele obsession ...

Earlier this year, Fender Japan began experimenting on its Hybrid II electric guitars and bass guitars ... each of which sport a black finish – and matching headstock – that highlights the ...