Diet Rite was a hit, prompting Coca-Cola to introduce Tab in 1963, and Pepsi to start selling Diet Pepsi a year later. The segment gained steam in the following years.

The case, Leonard v. Pepsico, Inc., decided in 1999 and affirmed on appeal in 2000, involved a marketing promotion named "Pepsi Stuff." ...

Actor Jamie Dornan has made many people around the world hot under the collar as he debuts his latest ad. The man who will ...