More women are buying their own diamonds 01:26. Diamond sellers have a new marketing tactic: Convincing women to buy their own diamonds. Women, they say in a campaign called "For Me, From Me ...

The TikTok-viral #ShutUpRing warning, with more than 9.6 million views, is spreading through social media, alerting future fiancées about the dangers of accepting a cluster diamond ring.

Right-hand rings themselves are no different than other diamond rings, except that they are worn on the right hand, while engagement rings are worn on the left. What is different is DeBeers' campaign.

Plenty of wonderful people -- perhaps even most of the married ones -- wind up with diamond engagement rings. Upon reflection, however, this is an indefensible social norm whose time has come, and ...

By 1965, 80 percent of American women had diamond engagement rings. The ring had become a requisite element of betrothal—as well as a very visible demonstration of status.

Melinda’s* engagement ring is a 2-carat diamond in a square mounting. When the petite 37-year-old first got it two years ago, her office mates at a graphic design firm remarked that it looked… ...

Diamond sellers have a new marketing tactic: Convincing women to buy their own diamonds. Women, they say in a campaign called "For Me, From Me," deserve to splurge on themselves with diamond ...