A new series of Sanrio collectibles highlights the brand's most iconic and esoteric characters, with nostalgic aesthetics ...

Colorfully representing the Sanrio mascots' respective color schemes, the new releases come complete with images of the characters ... kids the world over to feel cute and festive.

Check out this Naraka: Bladepoint x Sanrio Characters collaboration trailer for the upcoming Too Cute to Counter crossover event which brings the world of Sanrio to the melee battle royale game.