We look at where a customer data platform sits alongside other technologies that offer features to boost customer experience ...

No longer nice-to-haves, CRM systems today are essential tools helping organizations create the high-touch, personalized interactions their customers demand. While most people equate customer ...

An enterprise resource planning (ERP) system is primarily used to help companies manage their finances and resources to control costs and meet company production goals. A customer relationship ...

Customer relationship management software is a sales and marketing tool that organizes imported data, manages lead pipelines, and optimizes business workflows. Build custom dashboards that reflect ...

A conversation with that colleague reveals important details about the prospective customer and the key contact—details the proposal team can use to angle their proposal in a certain way.

Veeva Systems VEEV is seeing strong momentum in its next-gen Vault CRM (customer relationship management) offering, with ...

Customer relationship management (CRM) is a technology-driven approach to managing a company's interactions with its potential customers. A CRM system generally helps businesses organize customer ...