And this isn’t just about the occasional customer advisory board conference call, Allen said. Bring them in and put them to work. They may actually appreciate it, Allen said.

Research is quantifying the value a well-run customer advisory program can deliver. A 2014 report showed that annual sales of businesses with a CAB were 24% higher than those without one.

Great customer relationships don’t just happen—they’re built through trust, responsiveness and an ongoing commitment to making customers feel heard. The most successful brands go beyond ...

Expel, the managed security provider that aims to make security easy to understand, use and improve, recently hosted its first in-person Executive Adv ...