In this next phase of marketing, virtual influencers aren't merely digital endorsers — they're co-creators. They inhabit ...

AI-generated logos feel human because they follow the same emotional rules that human designers use. They use psychology — ...

Preloved camera and lens retailer MPB unveils a bold new logo and corporate branding - find out more about the thinking ...

In today’s fast-moving world of short videos and online content, every second counts. Whether you are a YouTuber, a small ...

As explained by System1, showmanship advertising exists to capture the broad-beam attention of the brain’s right hemisphere.

Banyan Hill has unveiled a full brand refresh, including a new platform, identity, logo and campaign, “to articulate the ...

Brands have limited control over the individuals that buy and wear their clothes. Robinson and his supporters have not ...

The Drum is in the process of compiling the definitive list of the World’s Best Ever Out-of-Home Ads. Here, Wayne Deakin, who ...

Banyan Hill, a masterplanned community located just south of Byron Bay, has launched a total brand refresh including a new ...

Sadly, a recent announcement revealed that MTV will be shut down by 31 December 2025, seeing the end of MTV Music, MTV 80s, ...

On August 19, 2025, Cracker Barrel announced a rebranding. Just a week later, the company reversed course after a wave of ...

Titled ' Fonts, Feels, & Reels: Generational Attitudes to Type ', the multi-country study explores how over 12,000 social ...