Wonda Coffee’s latest out-of-home ad is creative, fun, playful, and a clever example of modern trendjack marketing.

Using data to effectively drive creative means uncovering the patterns, behaviors and opportunities that inform stronger creative choices from the very beginning.

Everyone wants to win the IPL ad game, but few know how to play it right. Tilt Brand Solutions cracks the code with timing, ...

In this landscape, user acquisition (UA) has become a decisive factor in determining success. Traditional methods for creating marketing assets—such as ad copy, visuals and videos—are increasingly ...

Shrinking budgets and attention spans, tighter deadlines, and a growing list of deliverables mean commercial video creators ...

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a ...

As brands vie for attention in a world of split screens and viral reels, experts weigh in on what IPL campaign effectiveness ...

(The Conversation is an independent and nonprofit source of news, analysis and ...

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The Wisconsin Supreme Court has ruled that the Democratic governor legally used the state’s uniquely powerful veto to lock in ...