Wonda Coffee’s latest out-of-home ad is creative, fun, playful, and a clever example of modern trendjack marketing.

Using data to effectively drive creative means uncovering the patterns, behaviors and opportunities that inform stronger creative choices from the very beginning.

Everyone wants to win the IPL ad game, but few know how to play it right. Tilt Brand Solutions cracks the code with timing, ...

Later, as cars became more accessible, print ads began to appeal to emotions, associating them with freedom and adventure, ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

As brands vie for attention in a world of split screens and viral reels, experts weigh in on what IPL campaign effectiveness ...

The Wisconsin Supreme Court has ruled that the Democratic governor legally used the state’s uniquely powerful veto to lock in ...

In a saturated media landscape, the most compelling PR campaigns aren’t built on data points alone but on stories that ...

LG has licensed tech that claims to interpret TV users’ feelings and convictions. The company will use this data to more ...

The Defense Department’s responsibility is focused on the use of the military, whether it’s to deter attacks or defend American interests. The secretary must make sure the military is equipped and ...

A decade after opening the doors of a small dance studio in their Frimley garage, Deepthi Krishna and Sreejith Nair are ...

Kristil Krug, a biochemical engineer who also was a talented dancer, was described by family and friends as “fiercely smart,” funny and creative ... actions were “an example of depravity.” ...