This coquette look is enjoying a big moment. Folks seem quite thrilled about it lately. It lingered around for a few seasons. But it really dominates 2025’s fashion trends now. You see this ...

But this is 2025, not the 19th century. Of course, the coquette aesthetic maintained some elements of its heritage, but it's also undergone modernization.

As the coquette hair trend progresses, you may start to see a larger range of soft, feminine colors like lilac, baby blue, and peach incorporated into the inspiration photos you see.

Living up to her definition of being an icon, Kim also proves she’s the queen of coquette. Below, you’ll find options to re-create some of her standout coquette core looks.

Style How to Ace the Viral Coquette Aesthetic: Girly Bows, Pastels and More Dreamy Styles to Shop for Spring Each product has been independently selected by our editorial team.

For her appearance on Today on Thursday, the Law & Order: SVU star, 59, wore a black ribbon in her curled half-up hairstyle. She teamed the look with a tuxedo-style outfit.

From the intricate "corset braid" seen on Christian Siriano's Spring/Summer 2024 runway to more easy-to-recreate looks, here are 18 hairstyles with ribbons.

Bows beyond hair: Why the viral 'coquette aesthetic' is having a moment "It's 110% a bow moment," says Katelyn Hart of her Stony Brook store, Kate's Vintage Rose.

The coquette aesthetic, much like its namesake ('coquette' literally means 'a woman who flirts' in French), is hyperfeminine, idyllic, playful, romantic and nostalgic.