Business development leaders should be prepared to adjust their messaging as the political landscape changes. The incoming Trump administration and GOP-led Congress signal new regulatory and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the ever-evolving landscape of business, where agility and innovation reign supreme ...

Get to know the C-suite (not an impossible task). Get to know the client’s strategic business goals. Otherwise, the firm becomes dispensable.

Client-centric approaches win. Understand their changing needs and adjust your strategies and tactics accordingly. How to Create a Law Firm Marketing and Business Development Strategy ...

For brands to thrive in 2025, it’s essential to: • Audit current efforts: Evaluate which strategies align with your business development goals and where gaps exist.

Business development (BD) focuses on identifying and supporting opportunities that align with growth targets and strategic objectives, while communications tailor internal and external messaging ...

Craig Perreault has been named PMC president of media & corporate development, while George Grobar will transition to a CEO ...

May 14, 2024 - There's a quiet revolution happening in law firm business development across the globe — code named Activator. From the Magic Circle to the Am Law 200 and beyond — law firms are ...

A successful PR program not only aligns with business development strategy but also has a real role in driving it. With the right conversations, processes and buy-in—and a clear understanding of ...