How does a brand based on re-releasing heritage models sustain excitement in a lukewarm market that’s more interested in newness? The Air Jordan empire is responsible for many of the industry’s most iconic designs, but this can be both a blessing and a curse.

After a tumultuous end to his Adidas partnership this summer fueled by reports of his signature line being discontinued, Trae Young has now officially signed with Jordan Brand.

Trae Young has officially ended his sneaker free agency, and the Atlanta Hawks point guard has decided to sign with Jordan Brand. After spending most of his career as a part of Adidas, Young has now found his brand of the future,

The Jordan brand, best known by their Jumpman logo, announced today the signing of Atlanta Hawks Point Guard Trae Young.

"You put on that first pair, you feel invincible and like you can take on the world. As a kid, I always puffed out my chest a bit more when I had my Jordans on." Young added that joining Jordan Brand was a "full circle moment.

Official campaign pictures, interview quotes, and contract details for Atlanta Hawks guard Trae Young's sneaker deal with Jordan Brand.