Sharon Price John says Build-A-Bear has leveraged nostalgia by collaborating with brands like Pokémon to boost plushie sales ...

A Ken doll made in LeBron James' likeness is set to go on sale soon. Find out more about Mattel's new creation for the iconic Barbie brand and see photos of the upcoming toy.

It almost feels fake, but Los Angeles Lakers star LeBron James is getting his own signature Barbie doll as part of the NBA ...

The top Barbie movies are family-friendly and enchanting viewing experiences everyone can enjoy, from Swan Lake to Rapunzel.

Mattel unveiled its first male athlete Barbie doll modeled after NBA player LeBron James.

President Donald Trump's 145% tariffs on China could hit families with young children especially hard, more than doubling prices for goods imported from the world's biggest toy workshop.

It’s the latest trend in a wave of AI Art generators that is going viral, so 28/22 News decided to check it out with reporter ...

"Buy your kids' Christmas presents today because it's going to have a huge impact on the price of toys," economist John Veitch, dean of the School of ... Mattel, makers of Barbie dolls, previously ...

It is the first in a series of planned athlete dolls the toy company calls “Kenbassadors.” Last year, Barbie had nine dolls ... efforts across Akron schools. “We are excited to bring fans ...