In an exclusive TODAY Show segment, Rachel Dorion Guerin, sixth-generation family member, unveils treasured artefacts and shares the remarkable story of Bacardi's rise to global prominence.

Under the Bridge features a fruity notes of apple and grapefruit alongside Bacardi Carta Blanca and rose water, served in a ...

Cox has signed on as one of the first celebrity endorsers for Malibu liqueur in a global campaign that shows him breaking out ...

While it's hard to go wrong with a classic rum and Coke, sometimes it can pay to branch out with your mixers and try new ...