Fashionistas are clamoring to get their hands on a “Walmart Birkin,” also known as a “Wirkin,” after discovering that the budget-friendly retailer hawks purses seemingly inspired by the costly Hermès ...

The spending habits of Gen Z and Millennials will reshape the luxury market landscape in 2025 according to the latest report.

Hermès Birkin handbag lookalikes are selling out on Walmart's website after having a viral moment on TikTok ...

Walmart’s $78 “Wirkin” dupe redefines luxury, sparking debates on inclusivity, exclusivity, and aspiration as social media ...

The leather bag, called the "Wirkin," is a budget-friendly alternative to the Hermès Birkin, which start at around $10,000.

The rise in dupe culture has infiltrated the luxury market, with counterfeits getting more sophisticated in recent years.

More than £10m worth of jewellery and £150,000 worth of designer handbags have been stolen from a home in London - prompting the offering of a reward. Police say the suspect broke into the house ...

The retailer's store replica quickly went viral, but fashionistas told Newsweek that dupes are a potential threat to business.

And the “Wirkin”—the replica of the illustrious Hermès Birkin bag—is perhaps the most popular of Walmart’s designer offerings ...