The Testicular Cancer Society has partnered with FP7McCann to launch "I see balls", the world’s first augmented reality (AR) ...

Gita Fulwiler had always been an early riser -- up and moving at the crack of dawn.But in June 2023, she started struggling to get out of bed. She ...

Enter Augmented Reality (AR)-a game-changer in how brands ... the environmental impact is clearly demonstrated (e.g., via AR overlays or interactive QR codes). Of course, challenges remain.

As AR technology continues to evolve, packaging is becoming an essential touchpoint for brands to connect with customers in exciting and memorable ways.

A new augmented reality app aims to help kids improve their asthma inhaler technique in a bid to reduce emergency hospital admissions. The app, called MySpira, is available on iTunes and Google ...

Additionally, features like augmented reality overlays and real-time statistics make following the games more engaging than ever before. Major League Baseball (MLB) has already begun integrating ...

What if a headset could make surgery safer, faster, and less physically taxing? Surgeons are embracing DigiLoupes, a powerful ...

Augmented reality in construction represents a revolutionary advancement in project management by overlaying digital building information directly onto physical job sites through sophisticated ...