Versus a QR code that takes up room on a print ad, image recognition and augmented reality does not require the brand to place a marker on a print ad, which is appealing for a brand as long as ...

A new augmented reality system splits the difference ... Next, they place an adhesive-backed marker on each piece – doing so allows the system to identify that piece later on, and to determine ...

The newest part of that effort, “A Journey Through Womanhood,” features 20 augmented reality artworks created by women that honor other women. The work will be featured on markers that ...

As AR technology continues to evolve, packaging is becoming an essential touchpoint for brands to connect with customers in exciting and memorable ways.

Researchers at the Indian Institute of Science (IISc) have pioneered a solution for AI training in Mixed Reality (MR) industrial applications. Overcoming the challenge of extensive image dataset ...

It's not too late to jump on the AI action figure "Barbie box" bandwagon -- and to 3D print it so you can have it for real.

And Forecast Global Augmented And Virtual Reality (AR/VR) Market Size By AR Technology (Marker-Based, Augmented Reality, Marker-Less Augmented Reality), By VR Technology (Non-immersive ...

This article explores how businesses can leverage QR codes and augmented reality to enhance direct mail marketing campaigns.

Collaborating with Dreamscape on this project offered Vicon a unique opportunity to continue our work with a world leader in Location Based Virtual Reality and demonstrates the value of our ...

rid=482900 Rising Demand for Experiential Marketing: Brands in several sectors are utilising immersive virtual reality to provide captivating, interactive marketing experiences that enhance client ...