To launch its PS collection, IKEA used an augmented-reality application that lets users see how furniture pieces would look in their homes. Consumers are encouraged to download the application via ...

The tool’s augmented reality technology allows customers to visualize how furniture would look and fit in their own homes, while the Space Planner view lets customers access previous room ...

Smartphone-based augmented reality, in which visual elements are overlaid on the image of a smartphone camera, are extremely popular apps. These apps allow users to see how furniture would look in ...

Ikea is making it easier to shop for furniture without leaving your couch. The global retailer is unrolling a new app called Ikea Place, which will use augmented reality to allow customers to both ...