YouTube, Netflix, Paramount+ and other streaming services combined to attract 44.8% of all television usage in May, ...

Amazon and Roku are teaming up to give advertisers unified access to over 80% of U.S. connected-TV households, promising ...

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YouTube led the way for streaming services, with a hefty 12.5% of viewership. Following that is Netflix, which remains the ...

Amazon and Roku will pool audiences tied to their connected-TV services for advertisers under terms of a new partnership ...

The entertainment giant and Amazon have struck a partnership that will allow advertisers to buy up programmatic advertising ...

The advertising divisions of Amazon and Disney are joining forces to open up new opportunities for streaming buyers.

Currently, anyone who signs up for Amazon Prime (which is $15 per month or $139 per year) gets Prime Video with ads. If they ...

Amazon is now showing 4 to 6 minutes of advertisements per hour on its Prime Video streaming service. That's about double the ...

NEW YORK— In a landmark agreement to overtake the burgeoning connected TV (CTV) advertising market, Amazon Ads and Roku today ...

Amazon Ads and Roku, Inc. (NASDAQ: ROKU) announced a new integration that gives advertisers access to the largest ...

Set to roll out by the end of 2025, the partnership allows Amazon's ad platform to serve commercials across top streaming ...