This Monday morning, Amazon has decided to be even more generous with a fresh wave of offers which marks the start of Black Friday Week. As shoppers gear up for the biggest shopping event of the year, Amazon is kicking things off with exciting deals. PSVR2 + Horizon Call of The Mountain: $349 down from $599

After spending several weeks in the shadows while the other big retailers duked it out for the early Black Friday announcement spotlight, Amazon finally announced dates for its end-of-November schedule on Nov. 13: Amazon's Black Friday event will start on Thursday, Nov. 21, and run through (Cyber) Monday, Dec. 2, with new deals dropping every day.

Amazon's Black Friday sale will begin a week before Thanksgiving on Nov. 21, the retail giant announced Wednesday.Why it matters: Amazon competitors Walmart, Target and Best Buy have already unveiled their holiday plans and started early sales.