Another tool you may have noticed in your Amazon app is Amazon Lens. At the top of the mobile app screen in the search field is a button that looks like a square camera lens.

Amazon app users can instantly launch Amazon Lens camera search directly from their lock screen on iOS, allowing them to search for any item they see in the real world, in real time.

When you open the Amazon Shopping app, you’ll notice a camera icon right in the search bar on the homepage. Tap it, and you’ll be taken to Amazon Lens. From there, ...

Amazon Lens internal data suggests a 70% increase year-over-year in site traffic worldwide when using this approach. On Wednesday, the company announced five visual search features -- from visual ...

Images influence purchases. This is one reason that generative AI performs well when it comes to shopping apps and features. Amazon Lens internal data suggests a 70% increase year-over-year in ...