“Independent fragrance brand Phlur saw notable growth, likely due to the viral success of the brand on TikTok,” said Consumer Edge. “Similarly, brands such as Oakcha and Alt Fragrance are ...

“Independent fragrance brand Phlur saw notable growth, likely due to the viral success of the brand on TikTok,” said Consumer Edge. “Similarly, brands such as Oakcha and Alt Fragrance are expanding ...

However, availability of counterfeit products poses a challenge - Key market players include Abercrombie and Fitch Co., Alpha Aromatics Inc., ALT. Fragrances LLC, BELLEVUE PARFUM USA, Botanic ...

PARIS - Losses are mitigating after six consecutive quarters of declining beauty transactions in the U.K. and the U.S. Direct ...

One spritz of a beloved perfume can lift your mood. While scent is subjective, the best luxury perfumes share a few common elements that make them worth the investment. They’re often crafted by ...

The best Victoria's Secret fragrance selection includes a mix of long-lasting perfumes and body mists that suit every occasion. Victoria’s Secret is renowned for creating some of the most iconic ...

We’re diving into the best holiday fragrances when it comes to candles and an exclusive Yankee Candle offer just for ...

Derived from a plant that's part of the mint family, patchouli is an ingredient that's familiar to fragrance fans. Despite its botanical sibling, it doesn't smell anything like toothpaste.

But fragrance fans who spotted The Perfume Shop advent calendar go live but then sell out virtually immediately have a last-chance to get their hands on one, with our contacts telling us limited ...

It’s 2024 and vintage scents are making a comeback. A whole new generation are now discovering all of the classic scents that your mum and dad loved. From YSL to Dior, Nadine Baggott shares the ...