Then I built our house up in Alaska from Texas—we hadn’t moved yet—which was crazy. I always thought of interior design as a dream job, something I would do even if I didn’t get paid.

The academia aesthetic doesn't just thrive on Tumblr. It’s also popular on Pinterest, Instagram, and TikTok, where the "dark academia" tag has over 1.6 billion views and "light academia" has ...

Dark academia is the glamorization of studying, libraries, and preppy fashion set against a dark, moody backdrop. Here is the viral aesthetic, explained.

How to Implement Dark Academia in Halloween Decor You can decorate with dark academia decor any time of year, but spooky season is a natural fit for the aesthetic.

The dark academia aesthetic is a subculture derived from the idealisation of knowledge, classical studies, and literature. The 19th and early 20th-century scholarly styles influence the outfit.

The search term “dark academia aesthetic” peaked on Google as one year turned to the next, gaining traction on platforms such as TikTok, Instagram, and Tumblr.

When she discovered the dark academia hashtag on TikTok, she knew she found her customer base. Now, her business is named for the aesthetic she loves. Dark academia can have a dark side ...