Amid her south of France summering, Sofia Richie Grainge has debuted a French bob—her hairstylist breaks it down.

Hand-whipped for a velvet-y texture that melts into skin and blurs texture, this finely-milled powder has a lot going for it.

Matcha transcends tea, shaping India's aesthetic economy as a symbol of wellness and style. From cafes to skincare, it's a ...

The model and Rhode founder shared a carousel of recent images on Instagram earlier this week, which captured her latest ...

Mouni Roy showcased a fresh, radiant skin look with minimal makeup. Her look included a skin tint, arched brows, rose gold eyeshadow, and mascara. She wore dewy petal blush and a subtle flesh ...

I tested dozens of fragrances to bring you the best rose perfumes of 2025. Shop faves from top brands like Byredo and Kayali, or budget finds starting at £25.

Silent Hill fans, it’s officially time to freak out (again) because the new look at Return to Silent Hill just landed, and it ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

You don’t have to summer in Nantucket or East Hampton to embrace the nautical fashion trend. Ralph Lauren, Miu Miu, and Gucci ...

Sofia Richie Grainge is known for her love of the clean-girl aesthetic: think neutral colours, straight-leg jeans and ...

First the western trend came for our wardrobes with cowboy boots and denim jackets, then our beauty routine was given a horse ...

“It’s going to be a Martha Girl Summer,” the Martha Stewart Instagram account posted. “As we’ve seen, our founder is influencing the influencers, with many embracing her iconic lifestyle by throwing ...