A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...

“Clients are building internal studios to create cost efficiencies and eroding the retainer model which puts pressure on the commercial reality of agencies and to crack fewer, but more high-pressure ...

Banking on viewers recognizing the food, the brand has stripped back any notable logos or branding from the creative. To coincide with the posters, there will also be a series of 30-second and 10 ...

As advertising is an art, not a science, marketers need to be wary of using endless data and metrics to prescribe it, he ...

Brands are increasingly exploring the lucrative potential of advertising in space, with companies like StartRocket pursuing ...

Zack Isaacs decided to do a mentorship program after high school and skip university. Two years later, he had a full-time job ...

Bonded Agency recently united some of the world’s leading media and tech giants for the second annual Future Trends in ...

As a child, Lee Sang-hyun had no interest in sitting down and holding a pen. At the age of 11, his mother, hoping to nurture ...

Advertising agencies and businesses ... The spectacle of drones, all synchronising and forming a company’s logo or message in the sky, is bound to stick in people’s minds,” he said.

In this 10-prompt head-to-head, I focused on self-growth, mindset and wellness. ChatGPT edged out Gemini with a final score ...

Google has been branded an abusive monopolist by a federal judge for the second time in less than a year, this time for ...