Absolut is bringing together pop culture fans around the globe with its one-of-a-kind blended activation featuring immersive mixology and conversation series hosted by Matt Rogers NEW YORK, March 26, ...

This year Absolut, the official vodka of Coachella, is celebrating the iconic pink cosmopolitan cocktail and the art of “sliving” (Paris Hilton’s expression that combines “slaying” and “living your ...

Paris Hilton is inviting Coachella festival-goers a respite from the heat with an immersive experience in collaboration with her 11:11 Media brand and Absolut — the Absolut House of Cosmo. Hilton, a ...