New Nielsen Ad Intel data reveals Australia’s insurance brands boosted ad spend by 4.7% year-on-year to $463.7M, led by Youi, ...

New Nielsen CMV data reveals Australians are driving towards a green future, with 51% eyeing hybrid cars and 36% considering ...

Nielsen Ad Intel data reveals Indonesia’s biggest advertisers and fastest-growing ad sectors in H1 2025. Unilever leads the ...

Despite the pinch of cost-of-living pressures, leisure time isn’t shrinking, it’s shifting. Travel remains a top aspiration, ...

This content is password protected. To view it please enter your password below: ...

This content is password protected. To view it please enter your password below: ...

As part of this offering, Nielsen has also developed a new set of metrics that gauge the efficiency of achieving both reach ...

Warsaw, Poland, 21 September 2025: Nielsen, a global leader in audience measurement, data and analytics, has published its ...

According to Gracenote, 80% of marketers still use performance-oriented targeting tactics despite citing brand awareness as ...

Nielsen's new Marketing ROI Blueprint unlocks confident decisions. Understand strategies to prove the full business impact of ...

Effective cross-media ad strategies can help marketers navigate today’s dynamic advertising landscape. But these strategies ...

NEW YORK – September 30, 2025 – Nielsen, the global leader in audience measurement, data and analytics, today announced that ...