The framework released this morning by the ARF divides TV into six clusters that can be combined into two new mini universes ...

Bill Wise, CEO of Mediaocean, said: “We believe Innovid, Mediaocean, and Flashtalking represent decades of innovation and integrations of some of the world's best technologies. Together, we will be a ...

While WBD Ad Sales didn't explicitly cite "Friends," it is one of the shows capable of running its new "Shop By Max" units.

Faced with the growing complexities of media metrics, Dentsu adopted the use of Microsoft Azure AI to support clients, ...

Victor Camozzi's work includes Walgreens' "At the Corner of Happy & Healthy" campaign and award-winning spots for Southwest ...

Sixty-seven percent of new advertisers (113) spent under $500,000, while 6% (10 brands) spent over $5 million.

Paxton's subpoena -- issued soon after Media Matters published a negative report about brand safety on X -- marks an ...

After a career spent advising CMOs on the next new thing, author/consultant Joe Jaffe is becoming one, joining an unusual ...

Prolific designer Steven Smith, fired from Yeezy in August, has held key roles at Adidas, Nike, Reebok and New Balance.

For brands, it's more critical than ever to have one-to-one relationships with customers. It provides the ability to collect ...

It's not literally a lab with beakers and test tubes, but utilizes tens of thousands of scientifically designed data tests to ...

The second ad in Opendoor's "Reasons To Move" campaign finds a holiday-themed reason to move as soon as possible.