Until the contract is signed, neither the government nor WPP are likely to comment on it. But barring any last-minute hitches ...

The President of the United States has a great gift idea this holiday season: Watches with his name on them that he is ...

Business leaders continue to view premium media environments as places where consumers are paying attention by choice, not ...

The findings from a just-released study, benchmark LGBTQ spending at $2 million in 1925, and project it will have grown to $11.73 billion a decade later, despite the deceleration.

The agency's first campaign for Goodwood will launch in February.

TV and video-focused ad-tech company Cadent has acquired certified YouTube measurement company VuePlanner, which specializes in optimizing ad spend and contextual targeting for YouTube.

The purse promotes the chain's Human Crane, a full-body game experience that turns guests into the claw, grabbing prizes.

A little-known company, except among B2B marketers, has at least five AI-related patents and a big responsibility. AI-native digital advertising platform Metadata.io recently launched a new agentic ad ...

Havas has acquired London-based experiential agency Bearded Kitten for an undisclosed sum. The agency, which also has offices in Lisbon and Sydney, will be aligned with Havas’ experiential division ...

The Chicago Tribune Company has joined the parade of publishers suing the search engine Perplexity AI, Inc. for copyright infringement. Tribune Publishing and MediaNews Group filed suit on Thursday, ...

Despite heavy competition and maturity of the streaming business, there is still room for streaming platforms to make revenue gains -- at the expense of pay TV -- when it comes to consumer ...

Snapchat is expanding its in-app shopping focus from small businesses to luxury brands as the holiday season continues. Through the end of the year, the social media company will be promoting three ...