Over 40% of UK social media users are also using X less than a year ago, compared to just 15% who use it more, according to ...

The campaign featuring Matt Rife has been branded “rage bait”, with people calling Elf Cosmetics “tone deaf” for using the ...

Nuance may be needed when measuring the effectiveness of creativity, but adopting a “show not tell approach” is putting B2B ...

From Elf’s use of controversial comedian Matt Rife in its latest campaign to Gousto’s shift to sustainable growth, it’s been ...

Marketing boss Chris Willingham is honing the brand’s focus on community and looking to unite fans worldwide with a new ...

Since it kicked off its Premier League sponsorship, Guinness has become the number one beer for the football watching ...

As well as announcing a partnership with Manchester United, fintech brand Sokin has also launched a new brand campaign to ...

After facing struggles in a “challenging environment”, Carlsberg remains committed to its marketing investment amid the “good ...

While marketing’s fixation on market share has been criticised as potentially “dangerous”, it remains a key commercial goal ...

Marketing should never tell “the product team what to build, it should always be the other way around”, argues Revolut CMO ...

Having parents on your team is a boon for any business, says Vadera, who urges working mums to be “unapologetically” ...

B2B marketers have been slower to adopt behavioural science compared to B2C but the biases that factor into purchase ...