Marketing Strategy - Are you ready for the new marketing paradigm that's emerging? It's human-centric marketing, an evolution of the current customer-centric approach. And it will change the way we ...

Learn how to generate brand gravity and sustain visibility to attract and engage B2B buyers and buying groups across modern ...

Social Media Marketing - This infographic looks at how B2B brands can adapt their social media approaches to focus on ideal ...

How you timestamp your content says a lot about what you think of your audience. Read about the 6 main categories of timestamping and how to boost trust signals.

Branding - Which major brands are people most likely to recommend to others? To find out, researchers surveyed more than a ...

With the Internet, the Great Recession, and intensification of competition in many industries, the way buyers buy has changed. Buyers are busier, they have more choices, and they are better informed ...

Career Management - Colleges rarely teach analytics, automation, content, email, mobile, social, and other critical skills in depth. What is your organization doing to build a modern marketing ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Analyzing mobile marketing campaign data is necessary to improving future campaigns. Here are some guidelines to ensure you analyze your data correctly.

Marketing Strategy - The most important areas of marketing are the three Ps: positioning, presentation and panache.

If you don't know, the rare corpse flower allegedly smells like it sounds. The gardens had a big hole cut in the back so they could pollinate it with another flower from Minnesota, so its smell was on ...